ExpoFerretera 2011 was confirmed as an excellent platform for presenting
new products and services
16,215 shopkeepers, businessmen and professional visitors of the sector
took part in the fair
ExpoFerretera 2011 ended with excellent results and the quality of
visitors exceeded the exhibitors' expectations. During the fair, the
main players of the sector attended a meeting which presented new
technologies applied to products and innovative handling and application
The event had the presence of more than 268 exhibiting companies coming
from Germany, Argentina, Brazil, China, Scotland, Spain, United States,
India and Taiwan. During 4 days, 16,215 shopkeepers, businessmen and
professional visitors of the sector enjoyed a variety of academic
activities and were able to see in action different machines, tools and
In the opening ceremony, the President of Messe Frankfurt Argentina, Mr.
Fernando Gorbarán, highlighted that: “In this 11th edition, you can see
many Argentine industry companies and small and medium companies with
great representation of the main producing provinces. This shows that
international companies, national companies and exclusive representative
importers can integrally offer a range of top-level products and
services in an event which has a regional profile.” He also added that:
“We believe in this model because the best way of defending an industry
is by creating these business platforms. Exhibitions have shown to be an
excellent place for producers, consumers, shopkeepers and manufacturers
to meet and present the best of art, technology and innovation produced
by our country."
Besides, the President of the Argentine Chamber of Hardware Stores and
Related Products (Ca.F.A.R.A), Mr. Juan Carlos Mariño, stated that:
“This 11th edition makes us feel very proud because every year is better
than the previous one, and this is not by chance, it is the result of
the dedication, effort and professionalism of all the people involved,
who have the aim of making of ExpoFerretera the greatest shop-window of
hardware products and services in general.” Regarding sector
specificities, he commented that: “Unlike other non-traditional sales
channels, we are a shop-window with more than 20,000 points of sale
distributed throughout the country with customized service. This
commercialization modality gives us prestige because we are
professionals and we sell the products that the buyer really needs
without pressing attitudes."
Once the opening ceremony finished, the ribbon-cutting ceremony took
place, which was attended by Dr. Giuseppe Pezzulo, Director of Italian
Embassy Department for the Promotion of Commercial Exchange, by Bach.
Pedro Cascales, President of the Argentine Machine Tool Association,
Capital Goods and Services for Production (CARMAHE) and Mr. Raúl
Zylbersztein, General Coordinator of PROARgentina (Secretariat of
Industry and Commerce of the Argentine Industry Department). Then, the
official visit of the fair began.
One of the most highlighted points of the fair was the 3rd International
Matchmaking Program of Hardware Products, organized by Messe Frankfurt
Argentina jointly with PROARgentina. 96 meetings were celebrated between
local companies and buyers coming from the following Latin American
countries: Bolivia, Colombia, Paraguay, Uruguay and Venezuela with great
future perspectives. All the participants were pleased with the obtained
We also pledged to professional updating as a central aspect for the
sector progress. For this reason, it was successfully carried out the
cycle CEPRARA Talks on the news about products and techniques of the
painting sector, which had the participation of professionals and
artisan painters. Besides, in Hall 5 Auditorium the Exhibitors’
Technical Conferences were offered in which several techniques on the
use and application of products such as sealers, adhesives and paints
Simultaneously, two special events were carried out:
ExpoCehap – The exhibition that gathers all suppliers of locksmith
shops and iron fittings. It is sponsored by Buenos Aires Chamber of
Locksmith Shops (CACEBA) and the Argentine Chamber of Iron Fittings and
Related Products' Manufacturers (CADEFHA).
Living Ferretero – A special sector devoted to small and medium
companies to exhibit their mono-products.
It is worth mentioning that during the event, Ca.F.A.R.A. and MECONAFE
(National Board of Hardware Coordination) which gathers the hardware
chamber throughout the country, celebrated meetings in order to define
subjects such as regulation of great commercial areas, protection to
small and medium companies of the sector, customer loyalty and the local
and regional outlook of the sector, among other subjects.
The exhibitors also said that the fair exceeded their expectations. Some
companies told us about their experience:
Natalia N. Dorré, Business Manager
“We are in ExpoFerretera since the first edition, this is the 11th one
and we are present again because we wish to meet our customers face to
face, meet new customers and go on participating of the most important
event of the sector."
Adrián Lenzuén, Sales Manager
“This is a unique and very special opportunity to take advantage of it.
(…) Each fair is bigger than the previous one, there are more exhibitors
and its level also improves, thus we wish to be present here.”
Ariel Germán Díaz, Business Management
“In this fair we see that there is a greater number of audience
effective for our presentation. In fact, based on the projection the
business has with the development of own brands, we take it as one of
the events in which we are going to participate in each of the
presentations that will be carried out every two years.”
Gastón Lorenzo, Marketing Manager
“We are in this fair which is really the most important one in the
hardware sector. Of course, we, as a brand of electrical tools, are one
the biggest suppliers of this segment and the idea is to come and meet
all our customers in this fair, which this year is being very
successful, as you can see the number of users and customers who came is
very good and we are very pleased of taking part of it. (…) We will go
on participating in the next editions because we were able to contact
all our customers in the country at once. They are 4 very intense days
in which we talk and show all our businesses to customers.”
Javier Osvaldo Rodríguez, Sales Manager
“We are really very pleased with the great impact we have had. The visit
of our customers to our stand has been very positive. (…) We were able
to close a lot of transactions at local level, we work throughout the
country and we have also closed very good business opportunities. (…)We
will surely participate in the next edition, due to the good response we
got both for the audience and customers in general."
Eng. Fernando E. Vicente, President
“It is always very pleasing to be present in this fair. Our intention is
to go on being here because (…) it is a place in which we can present
products, in which hardware players which are not our direct customers
can have access to information, can access to our catalogs, see the
products, get samples, and we also do product demos. And, mainly, a
place in which we can be in contact with distributors that, due to
distances or several reasons, it is sometimes difficult to meet with
them and we meet here.”
POWERFLEX – WENDT (Germany)
Víctor Videtta, President
“We believe this is the right fair to launch products, to be present and
for all the specialized people to see our products. (…) We are very
pleased of taking part in this fair. We believe is it the best as
regards products presentation, people is very specialized and very
Agustín Heer, Marketing Manager
“ExpoFerretera is the most important event of the year for us, to be
able to approach our customers, strengthen relationships and show all
news we bring to the market. (…) It is always an honor for us to be
present here. (…) We wish to go on taking part of ExpoFerretera, in the
next editions in order to strengthen the relationship with our
customers, to see our faces and to show what we have.
Carlos Cortavarría, Business Manager
“One of our first experiences in fairs was ExpoFerretera with a great
impact. Fortunately, this is our fourth direct participation with our
stand. (…) Many of our products have been known here through this fair.
(…) We, with the good experiences we have had with this fair, will go on
participating in the next editions."
Claudio Ruetter, Sales Manager
“Regarding ExpoFerretera, it is important for us to participate here
mainly due to the contact we have with our customers from the interior
of the country (...) here we can show them all the products, they can
touch them and see them and, I believe, this is what I appreciate most
as regards the possibility of taking part of this fair."
Fabricio S. Moriggi, Manager of Tools Division
“Argentina is a market which is very close to us. We have always had an
important commercial relationship. (...) It is useful for us to be here
in ExpoFerretera mainly to know the potential, to know consumers'
preferences and to generate contacts. The presence of hardware players
is quite important and thus is good for us to take part of it."
Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3
million euros in
sales and more than 1,600 active employees worldwide. The Messe
Frankfurt Group has
a global network of 28 subsidiaries, five branch offices and 52
Partners, giving it a presence for its customers in more than 150
countries. Events “made
by Messe Frankfurt” take place at more than 30 locations around the
globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more
than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres,
are currently home to ten exhibition halls and an adjacent Congress
Center. The company is publicly owned, with the City of Frankfurt
holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at:
Background information on Messe Frankfurt Argentina
Messe Frankfurt Argentina has its origins in 1990 when Indexport S.A.
was a service company specialized in access to market.
As from year 2003, through the purchase of stock by the German company
Messe Frankfurt GmbH, Indexport S.A. became Indexport Messe Frankfurt
S.A., the Argentinean affiliate of the worldwide trade fair organization
leader. The purpose of the fairs is to promote actual business meetings
to boost activity in regional markets, in the domestic market and in
turn prompt the development of the technological pole in each area.
The current portfolio of shows of Messe Frankfurt Argentina includes the
following: Automechanika Argentina, BIEL Light+Building, ExpoFerretera,
Intersec Buenos Aires, Seguriexpo Buenos Aires, Tecno Fidta and a number
For more information, please visit our website at: