ExpoFerretera

September 2011

ExpoFerretera 2011 was confirmed as an excellent platform for presenting new products and services

16,215 shopkeepers, businessmen and professional visitors of the sector took part in the fair

ExpoFerretera 2011 ended with excellent results and the quality of visitors exceeded the exhibitors' expectations. During the fair, the main players of the sector attended a meeting which presented new technologies applied to products and innovative handling and application techniques.

The event had the presence of more than 268 exhibiting companies coming from Germany, Argentina, Brazil, China, Scotland, Spain, United States, India and Taiwan. During 4 days, 16,215 shopkeepers, businessmen and professional visitors of the sector enjoyed a variety of academic activities and were able to see in action different machines, tools and equipment.

In the opening ceremony, the President of Messe Frankfurt Argentina, Mr. Fernando Gorbarán, highlighted that: “In this 11th edition, you can see many Argentine industry companies and small and medium companies with great representation of the main producing provinces. This shows that international companies, national companies and exclusive representative importers can integrally offer a range of top-level products and services in an event which has a regional profile.” He also added that: “We believe in this model because the best way of defending an industry is by creating these business platforms. Exhibitions have shown to be an excellent place for producers, consumers, shopkeepers and manufacturers to meet and present the best of art, technology and innovation produced by our country."

Besides, the President of the Argentine Chamber of Hardware Stores and Related Products (Ca.F.A.R.A), Mr. Juan Carlos Mariño, stated that: “This 11th edition makes us feel very proud because every year is better than the previous one, and this is not by chance, it is the result of the dedication, effort and professionalism of all the people involved, who have the aim of making of ExpoFerretera the greatest shop-window of hardware products and services in general.” Regarding sector specificities, he commented that: “Unlike other non-traditional sales channels, we are a shop-window with more than 20,000 points of sale distributed throughout the country with customized service. This commercialization modality gives us prestige because we are professionals and we sell the products that the buyer really needs without pressing attitudes."

Once the opening ceremony finished, the ribbon-cutting ceremony took place, which was attended by Dr. Giuseppe Pezzulo, Director of Italian Embassy Department for the Promotion of Commercial Exchange, by Bach. Pedro Cascales, President of the Argentine Machine Tool Association, Capital Goods and Services for Production (CARMAHE) and Mr. Raúl Zylbersztein, General Coordinator of PROARgentina (Secretariat of Industry and Commerce of the Argentine Industry Department). Then, the official visit of the fair began.

One of the most highlighted points of the fair was the 3rd International Matchmaking Program of Hardware Products, organized by Messe Frankfurt Argentina jointly with PROARgentina. 96 meetings were celebrated between local companies and buyers coming from the following Latin American countries: Bolivia, Colombia, Paraguay, Uruguay and Venezuela with great future perspectives. All the participants were pleased with the obtained results.

We also pledged to professional updating as a central aspect for the sector progress. For this reason, it was successfully carried out the cycle CEPRARA Talks on the news about products and techniques of the painting sector, which had the participation of professionals and artisan painters. Besides, in Hall 5 Auditorium the Exhibitors’ Technical Conferences were offered in which several techniques on the use and application of products such as sealers, adhesives and paints were developed.

Simultaneously, two special events were carried out:

ExpoCehap – The exhibition that gathers all suppliers of locksmith shops and iron fittings. It is sponsored by Buenos Aires Chamber of Locksmith Shops (CACEBA) and the Argentine Chamber of Iron Fittings and Related Products' Manufacturers (CADEFHA).
Living Ferretero – A special sector devoted to small and medium companies to exhibit their mono-products.

It is worth mentioning that during the event, Ca.F.A.R.A. and MECONAFE (National Board of Hardware Coordination) which gathers the hardware chamber throughout the country, celebrated meetings in order to define subjects such as regulation of great commercial areas, protection to small and medium companies of the sector, customer loyalty and the local and regional outlook of the sector, among other subjects.

The exhibitors also said that the fair exceeded their expectations. Some companies told us about their experience:

AEROLOM
Natalia N. Dorré, Business Manager
“We are in ExpoFerretera since the first edition, this is the 11th one and we are present again because we wish to meet our customers face to face, meet new customers and go on participating of the most important event of the sector."

ALIAFOR
Adrián Lenzuén, Sales Manager
“This is a unique and very special opportunity to take advantage of it. (…) Each fair is bigger than the previous one, there are more exhibitors and its level also improves, thus we wish to be present here.”

BULONFER
Ariel Germán Díaz, Business Management
“In this fair we see that there is a greater number of audience effective for our presentation. In fact, based on the projection the business has with the development of own brands, we take it as one of the events in which we are going to participate in each of the presentations that will be carried out every two years.”

DEWALT
Gastón Lorenzo, Marketing Manager
“We are in this fair which is really the most important one in the hardware sector. Of course, we, as a brand of electrical tools, are one the biggest suppliers of this segment and the idea is to come and meet all our customers in this fair, which this year is being very successful, as you can see the number of users and customers who came is very good and we are very pleased of taking part of it. (…) We will go on participating in the next editions because we were able to contact all our customers in the country at once. They are 4 very intense days in which we talk and show all our businesses to customers.”

EXTRA POWER
Javier Osvaldo Rodríguez, Sales Manager
“We are really very pleased with the great impact we have had. The visit of our customers to our stand has been very positive. (…) We were able to close a lot of transactions at local level, we work throughout the country and we have also closed very good business opportunities. (…)We will surely participate in the next edition, due to the good response we got both for the audience and customers in general."

FIJACIONES PY
Eng. Fernando E. Vicente, President
“It is always very pleasing to be present in this fair. Our intention is to go on being here because (…) it is a place in which we can present products, in which hardware players which are not our direct customers can have access to information, can access to our catalogs, see the products, get samples, and we also do product demos. And, mainly, a place in which we can be in contact with distributors that, due to distances or several reasons, it is sometimes difficult to meet with them and we meet here.”

POWERFLEX – WENDT (Germany)
Víctor Videtta, President
“We believe this is the right fair to launch products, to be present and for all the specialized people to see our products. (…) We are very pleased of taking part in this fair. We believe is it the best as regards products presentation, people is very specialized and very aimed.

STANLEY BLACK&DECKER
Agustín Heer, Marketing Manager
“ExpoFerretera is the most important event of the year for us, to be able to approach our customers, strengthen relationships and show all news we bring to the market. (…) It is always an honor for us to be present here. (…) We wish to go on taking part of ExpoFerretera, in the next editions in order to strengthen the relationship with our customers, to see our faces and to show what we have.

STARRETT
Carlos Cortavarría, Business Manager
“One of our first experiences in fairs was ExpoFerretera with a great impact. Fortunately, this is our fourth direct participation with our stand. (…) Many of our products have been known here through this fair. (…) We, with the good experiences we have had with this fair, will go on participating in the next editions."

STRONGER
Claudio Ruetter, Sales Manager
“Regarding ExpoFerretera, it is important for us to participate here mainly due to the contact we have with our customers from the interior of the country (...) here we can show them all the products, they can touch them and see them and, I believe, this is what I appreciate most as regards the possibility of taking part of this fair."

TRAMONTINA (Brazil)
Fabricio S. Moriggi, Manager of Tools Division
“Argentina is a market which is very close to us. We have always had an important commercial relationship. (...) It is useful for us to be here in ExpoFerretera mainly to know the potential, to know consumers' preferences and to generate contacts. The presence of hardware players is quite important and thus is good for us to take part of it."

More information: www.expoferretera.com.ar

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales
Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com

Background information on Messe Frankfurt Argentina
Messe Frankfurt Argentina has its origins in 1990 when Indexport S.A. was a service company specialized in access to market.
As from year 2003, through the purchase of stock by the German company Messe Frankfurt GmbH, Indexport S.A. became Indexport Messe Frankfurt S.A., the Argentinean affiliate of the worldwide trade fair organization leader. The purpose of the fairs is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the development of the technological pole in each area.
The current portfolio of shows of Messe Frankfurt Argentina includes the following: Automechanika Argentina, BIEL Light+Building, ExpoFerretera, Intersec Buenos Aires, Seguriexpo Buenos Aires, Tecno Fidta and a number of congresses.
For more information, please visit our website at: www.argentina.messefrankfurt.com

Press

September 2011 ExpoFerretera 2011 was confirmed as an excellent platform for presenting new products and services 16,215 shopkeepers, businessmen and professional visitors of the sector took part in the fair ExpoFerretera 2011 ended with excellent results and the quality of visitors exceeded the exhibitors' expectations. During the fair, the main players of the sector attended a meeting which presented new technologies applied to products and innovative handling and application techniques. The event had the presence of more than 268 exhibiting companies coming from Germany, Argentina, Brazil, China, Scotland, Spain, United States, India and Taiwan. During 4 days, 16,215 shopkeepers, businessmen and professional visitors of the sector enjoyed a variety of academic activities and were able to see in action different machines, tools and equipment. In the opening ceremony, the President of Messe Frankfurt Argentina, Mr. Fernando Gorbarán, highlighted that: “In this 11th edition, you can see many Argentine industry companies and small and medium companies with great representation of the main producing provinces. This shows that international companies, national companies and exclusive representative importers can integrally offer a range of top-level products and services in an event which has a regional profile.” He also added that: “We believe in this model because the best way of defending an industry is by creating these business platforms. Exhibitions have shown to be an excellent place for producers, consumers, shopkeepers and manufacturers to meet and present the best of art, technology and innovation produced by our country." Besides, the President of the Argentine Chamber of Hardware Stores and Related Products (Ca.F.A.R.A), Mr. Juan Carlos Mariño, stated that: “This 11th edition makes us feel very proud because every year is better than the previous one, and this is not by chance, it is the result of the dedication, effort and professionalism of all the people involved, who have the aim of making of ExpoFerretera the greatest shop-window of hardware products and services in general.” Regarding sector specificities, he commented that: “Unlike other non-traditional sales channels, we are a shop-window with more than 20,000 points of sale distributed throughout the country with customized service. This commercialization modality gives us prestige because we are professionals and we sell the products that the buyer really needs without pressing attitudes." Once the opening ceremony finished, the ribbon-cutting ceremony took place, which was attended by Dr. Giuseppe Pezzulo, Director of Italian Embassy Department for the Promotion of Commercial Exchange, by Bach. Pedro Cascales, President of the Argentine Machine Tool Association, Capital Goods and Services for Production (CARMAHE) and Mr. Raúl Zylbersztein, General Coordinator of PROARgentina (Secretariat of Industry and Commerce of the Argentine Industry Department). Then, the official visit of the fair began. One of the most highlighted points of the fair was the 3rd International Matchmaking Program of Hardware Products, organized by Messe Frankfurt Argentina jointly with PROARgentina. 96 meetings were celebrated between local companies and buyers coming from the following Latin American countries: Bolivia, Colombia, Paraguay, Uruguay and Venezuela with great future perspectives. All the participants were pleased with the obtained results. We also pledged to professional updating as a central aspect for the sector progress. For this reason, it was successfully carried out the cycle CEPRARA Talks on the news about products and techniques of the painting sector, which had the participation of professionals and artisan painters. Besides, in Hall 5 Auditorium the Exhibitors’ Technical Conferences were offered in which several techniques on the use and application of products such as sealers, adhesives and paints were developed. Simultaneously, two special events were carried out: ExpoCehap – The exhibition that gathers all suppliers of locksmith shops and iron fittings. It is sponsored by Buenos Aires Chamber of Locksmith Shops (CACEBA) and the Argentine Chamber of Iron Fittings and Related Products' Manufacturers (CADEFHA). Living Ferretero – A special sector devoted to small and medium companies to exhibit their mono-products. It is worth mentioning that during the event, Ca.F.A.R.A. and MECONAFE (National Board of Hardware Coordination) which gathers the hardware chamber throughout the country, celebrated meetings in order to define subjects such as regulation of great commercial areas, protection to small and medium companies of the sector, customer loyalty and the local and regional outlook of the sector, among other subjects. The exhibitors also said that the fair exceeded their expectations. Some companies told us about their experience: AEROLOM Natalia N. Dorré, Business Manager “We are in ExpoFerretera since the first edition, this is the 11th one and we are present again because we wish to meet our customers face to face, meet new customers and go on participating of the most important event of the sector." ALIAFOR Adrián Lenzuén, Sales Manager “This is a unique and very special opportunity to take advantage of it. (…) Each fair is bigger than the previous one, there are more exhibitors and its level also improves, thus we wish to be present here.” BULONFER Ariel Germán Díaz, Business Management “In this fair we see that there is a greater number of audience effective for our presentation. In fact, based on the projection the business has with the development of own brands, we take it as one of the events in which we are going to participate in each of the presentations that will be carried out every two years.” DEWALT Gastón Lorenzo, Marketing Manager “We are in this fair which is really the most important one in the hardware sector. Of course, we, as a brand of electrical tools, are one the biggest suppliers of this segment and the idea is to come and meet all our customers in this fair, which this year is being very successful, as you can see the number of users and customers who came is very good and we are very pleased of taking part of it. (…) We will go on participating in the next editions because we were able to contact all our customers in the country at once. They are 4 very intense days in which we talk and show all our businesses to customers.” EXTRA POWER Javier Osvaldo Rodríguez, Sales Manager “We are really very pleased with the great impact we have had. The visit of our customers to our stand has been very positive. (…) We were able to close a lot of transactions at local level, we work throughout the country and we have also closed very good business opportunities. (…)We will surely participate in the next edition, due to the good response we got both for the audience and customers in general." FIJACIONES PY Eng. Fernando E. Vicente, President “It is always very pleasing to be present in this fair. Our intention is to go on being here because (…) it is a place in which we can present products, in which hardware players which are not our direct customers can have access to information, can access to our catalogs, see the products, get samples, and we also do product demos. And, mainly, a place in which we can be in contact with distributors that, due to distances or several reasons, it is sometimes difficult to meet with them and we meet here.” POWERFLEX – WENDT (Germany) Víctor Videtta, President “We believe this is the right fair to launch products, to be present and for all the specialized people to see our products. (…) We are very pleased of taking part in this fair. We believe is it the best as regards products presentation, people is very specialized and very aimed. STANLEY BLACK&DECKER Agustín Heer, Marketing Manager “ExpoFerretera is the most important event of the year for us, to be able to approach our customers, strengthen relationships and show all news we bring to the market. (…) It is always an honor for us to be present here. (…) We wish to go on taking part of ExpoFerretera, in the next editions in order to strengthen the relationship with our customers, to see our faces and to show what we have. STARRETT Carlos Cortavarría, Business Manager “One of our first experiences in fairs was ExpoFerretera with a great impact. Fortunately, this is our fourth direct participation with our stand. (…) Many of our products have been known here through this fair. (…) We, with the good experiences we have had with this fair, will go on participating in the next editions." STRONGER Claudio Ruetter, Sales Manager “Regarding ExpoFerretera, it is important for us to participate here mainly due to the contact we have with our customers from the interior of the country (...) here we can show them all the products, they can touch them and see them and, I believe, this is what I appreciate most as regards the possibility of taking part of this fair." TRAMONTINA (Brazil) Fabricio S. Moriggi, Manager of Tools Division “Argentina is a market which is very close to us. We have always had an important commercial relationship. (...) It is useful for us to be here in ExpoFerretera mainly to know the potential, to know consumers' preferences and to generate contacts. The presence of hardware players is quite important and thus is good for us to take part of it." More information: www.expoferretera.com.ar Background information on Messe Frankfurt Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com Background information on Messe Frankfurt Argentina Messe Frankfurt Argentina has its origins in 1990 when Indexport S.A. was a service company specialized in access to market. As from year 2003, through the purchase of stock by the German company Messe Frankfurt GmbH, Indexport S.A. became Indexport Messe Frankfurt S.A., the Argentinean affiliate of the worldwide trade fair organization leader. The purpose of the fairs is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the development of the technological pole in each area. The current portfolio of shows of Messe Frankfurt Argentina includes the following: Automechanika Argentina, BIEL Light+Building, ExpoFerretera, Intersec Buenos Aires, Seguriexpo Buenos Aires, Tecno Fidta and a number of congresses. For more information, please visit our website at: www.argentina.messefrankfurt.com